When one wants to buy something, and the said thing is heavily advertised, one feels wary. If the said advertisement of the said thing is also very good, one feels cheated. When one has bought something and the company then comes up with rank bad advertising, one feels smug and satisfied. Especially when it is a new fund offer from fund house which has given spectacular returns. Booming markets or otherwise.
And, since there is no realistic chance of the load being any lesser, I’d rather have ugly Iyengar men spend my money on their namakatti than give it to some smart ass copy writer.